At first glance, it might seem cliché: a Phoenix, rising from the ashes, a common choice of insignia for a healthcare clinic.
However, with a second glance and on second thought, one can clearly see that it’s a little different from the rest.
It’s not your typical Phoenix.
And that’s because we’re not your typical healthcare clinic.
On the surface, the terms we use sound identical to those used by other clinics: Functional Medicine, Acupuncture, Chiropractic Manipulation, Massage Therapy, Clinical Nutrition, and so on.
And the concepts we convey, such as “we’re different”, “treating the whole person”, “getting to the root cause”, and “going the distance” don’t sound much different, on their surface, from a plethora of healthcare practitioners in practice today, either.
But those who pause for a moment and take that second glance will see that we’re actually completely different behind that logo, too.
Let’s start with some real numbers. Numbers are nice and solid, and typically resistant to flowery public-relations terms.
Dr J.L. Sweeney, DC, spends anywhere from 40 to 80 hours per year in accredited post-doctoral education, training, and conferences, despite being only required to complete 16 hours.
In addition, she spends roughly 30 hours per week outside of the office learning via independent self-study. Browsing the scientific and medical journals for the latest research findings and indexing the information into massive custom databases, she can help her patients immediately, using the constantly-expanding knowledge base.
She also plans to begin a Masters degree in Functional Medicine and Human Nutrition at University of Western States, the only accredited degree program of its kind.
Dr J. Sweeney, DC, is currently pursuing a Masters degree in Acupuncture and Oriental Medicine, in addition to a separate state license for acupuncture, despite the fact that Doctors of Chiropractic are legally allowed to provide acupuncture to patients in the State of Texas.
In addition, he, too, attends multiple conferences each year and engages in a couple dozen hours of self-paced learning each week.
Both doctors have learned valuable information not taught in schools of any type, nor in the vast majority of post-doctoral education. This is because they are extremely dedicated to their patients, their community, and their field.
You may be asking yourself, “So why the Phoenix? Isn’t that an Egyptian symbol?”
You’re right; it is.
When deciding upon a logo, we wanted to convey several concepts:
- The Phoenix rising represents what patients have told us we provide for them (and not simply what we think we provide or are trying to provide). Our patients played a major role in our logo selection. The Phoenix represents the freedom and vitality they state that they feel as a result of having been under our care.
- The colors represent not only the vividness and intensity with which we care for our patients, but their full spectrum symbolizes the variety of strategies, medicinal systems, perspectives, and therapeutic avenues we utilize in order to get to the bottom of a person’s concerns.
- The fact that the colors vary softly and transition to each other represent the idea that within each person’s recipe for healing, adjustments can be made. “The Box” is not the end-all-be-all; frequently, one must think outside of it.
- The idea of a logo with Egyptian roots conveys the concept of neutrality; none of us is schooled specifically in Ancient Egyptian medicine or healing. Therefore, it doesn’t focus on or favor one mindset at the expense or ignorance of others. What this means for the people in our care is that we approach each person as a unique individual with their own sets of concerns and goals, and we work together to match impartially the arsenal of knowledge with the needs of that person. There is no vested interest or desire to “push” one method over another.
We welcome our readers, patients, and fellow (local and global) community members to our blog and our practice, and we look forward to meeting you very much!
Thank you so much for reading!
